10 Tips to Optimize Your Brand Presence on Pinterest

Pinterest can be used in a variety of ways to help promote your specific brand. As millions of people use this image sharing website, becoming a part of it could be greatly beneficial to your business. However, optimizing your presence on Pinterest could create a stable stream of followers to visit your website.

[iBrandStudio’s note: For further reading, you can read our pinterest articles; Pinterest how to articles for your business, and Our collection of Pinterest Infographics.]

Here are 10 tips for optimizing your business brand presence on Pinterest:

#1: The Name

Having the perfect handle for your business could be crucial to your Pinterest development. Securing it now can help greatly in the long run. Otherwise, you’ll have to spend a great deal of time devising an account name that reflects your brand for optimal performance.

#2: Imagery

Don’t simply take photographs of your goods. Pinterest isn’t a catalog of items for sale. That’s what eBay’s for. Be creative in the photographs of your business practices. 

#3: Google Analytical Data

Since Google Analytics can track inbound traffic from outside sources, the tool will tell you from what “pins” visitors are coming from. This can greatly influence your future strategies for pins. By monitoring what pins are the most productive in generating traffic to your website, you can devise a plan in generating more imagery to greater serve your purposes.

#4: Captions

Simply supplying an image can show off what it is your business encompasses. Adding captions to the images allows for greater explanation of what the image represents. Some businesses will even add price tags within the caption for goods. While captions can increase the visibility of the image, you don’t want it to be too long. People want to see images on Pinterest, not read short novels.

#5: Your Own Images

If you are using Pinterest for your brand, you must take heed that you are not infringing the intellectual property of someone else by using their images. It is best if you take the images yourself and eliminate that threat all-together. Re-using images on the Internet could cause upheaval from the owner, but many will still do it or even alter the image to make it unique.

#6: Social Media Buttons

Like most of the larger social media websites, Pinterest has a “Pin-It” button for your website so visitors can pin the image to their accounts of items or services from your website. This adds another form of advertising that you didn’t have to spend a single dime for. Each time someone views what the visitor has “pinned” on his or her account, there is a chance that a new visitor will investigate the source.

#7: Profile Your Brand

Completely fill out the profile on Pinterest for your brand. The more information you have available, the better are your chances of directing traffic to your website from it. This backlink can produce a variety of traffic providing you have popularity with Pinterest users of some kind.

#8: Interaction

As with Facebook and YouTube, interaction with the community can help build and maintain a fan-base for your brand. Keeping people in the loop with regular information can create repeat visitors and possible future consumers.

#9: Regular Updates

Simply creating an account at Pinterest and throwing an image up isn’t going to be enough to keep the masses happy and engaged in your brand. Be consistent with the images as you are with your website’s content. The more you post, the more visitors you could accumulate.

#10: The Hash-tag

Pinterest utilizes hash-tags in order to help users find content. Utilizing the “#” commands will help keep your images sought after when users are looking for particular imagery.

Pinterest is a widely used method for sharing pictures and images that people love. It’s an avenue of advertisement that many companies don’t realize and could benefit from. Create photogenic imagery of your purpose and watch as your visitor-base rises.

How about you? Do you have another tips to share? Leave your comments in the box below.

About the Author!

Ken Myers is the founder of Longhorn Leads & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.