Tips for How to do Self Marketing Online as a Freelancer

This is a guest post by Claudia, if you want to guest post on this blog, please contact us.

Opportunities for freelance writers are limitless even though there seem to be some struggle going on in the traditional publishing industry. The time is right for freelance writers because many well based publications want people who can write good contents for them. The writing field may be very competitive but as long as you have good writing skill, there are tons of jobs asking for the take.

If you are aspiring to become a freelancer or are already into it, there are many ways in which you can market your skill and gain new contacts. Here are some tips on how to market you online successfully.

Tips #1: Do an Excellent Work

The best way for you to make your presence felt as a writer is to do a good job at whatever you have been assigned. Try to beat deadlines, be sincere and be polite and nice to work with, above all give an excellent piece of writing. You will gain potential clients if you are able to keep up with these standards and can use client’s reviews and clips to market yourself further.

Resources:
– 15 Very Helpful Articles to Create an Effective Portfolio

Tips #2: Bank on Social Media

Social media is the best tool for a freelancer and the best way to get plenty of leverage from this kind of marketing. You can build a profile on Linkedin, Facebook and Twitter and invite people to check out your site. You can promote yourself by maintaining a nice flow of news, events, tips and social conversations on the social media sites. Such activity is bound to make it interesting for people to follow you, or curious enough to become your friend. This way, they will get to know you better or you can introduce yourself directly to potential business owners. Linkedin has a writer’s group which will be excellent for you to follow through to get advice or new job leads. Stay active and fill out your profiles completely so that you attract the right clients. 

Resources:
– Greatest Social Media Marketing Tips for Small Business

Tips #3: Create a Blog

The best way to showcase your talent as a writer is to create your own blog and connect with potential clients by your writings. Your blog need not be about your writing only but even about your everyday life, or about things that you are passionate about. Leave interesting comments on your blog and maybe some clients might just give you some work, when they see that you are a writer.

Resources:
– 8 Personal Blog Templates to Strengthen your Brand

Tips #4: Join a Freelance Writer’s Forum

Try to find some online communities related to freelancing by joining a writer’s forum. This community can help you in diverse ways by giving you guidance about work which you have for a client or will answer your questions. While a forum may not actually get you jobs, you can get a lot of advice regarding any potential jobs that you are about to tackle. 
You can also network with other freelancers as you can help each other by passing relevant clients between you. You can also compare skills with other freelancers so that you can help each other in the areas where one is lacking of that skill. It also happens that some freelancers may have too much workload when another work comes in. Instead of turning the client down the work can be outsourced to you for a full or half payment.

Tips #5: Create a Website

Having a simple and basic website is good enough for showcasing yourself as a writer and to market you online. Your abilities and professional accomplishments should be the center of your website, as well as showcasing your clips by linking online versions of your write ups. Link your website to your blog where visitors can have a glimpse about you as a writer, in addition to your personal human side. Although your website may not get a lot of independent traffic, at least you can list it in your contact information and allow for curious and potential clients to visit you. 

Resources:
– Dos and Don’ts of an Effective Web Designing
– Tips to Build an Effective Portfolio Website

Tips #6: Communicate Through Email

You can send query letters or letters of introduction through email if you are interested in writing for magazines and trade publications. All you have to do is to fill up your name and other details of your blog or website and also about the type of writing you do.
This is a good way of marketing yourself online, by giving out emails periodically, where you might just catch a potential client.
These are some of the tips on how to market you online. Remember, everything requires time and patience so take heart and keep up the flow, even if the going is slow initially, Your patience will pay off when yourself marketing starts paying dividends for you to pay your bills. 
Resources:
– Best Email Newsletter Templates for Your Brand Marketing Strategy

Image credits: www 5, www 4 from stock.xchng

About the Author!

Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on 3D Laptop that attracted her attention. These days she is busy in writing an article on ipad dock.