Author

Shawn Mack 16 posts 0 comments

10 Ways to Increase Social Media Engagement

Shawn Mack Mar 10, 2023

Increasing social media engagement is every brand’s dream. It keeps you on everyone’s mind and regularly brings you a handful of customers. But it’s a dream for a reason... It’s difficult to achieve. But in this guide, we’ve packed 10 super actionable and powerful tips that can help you achieve this dream with ease. If you exercise the…

6 Essential Steps to a Startup Growth Strategy That Actually Works

Shawn Mack Feb 11, 2023

Do you know there are more than 30 million small-scale businesses across the U.S., but only 50% could sustain over five years? Many startups fail when it comes to achieving product-market fit. The reason is that most of these businesses…

Articles

8 Tactics to Easily Improve Your Website Communication

Shawn Mack Dec 9, 2022

About 71% of businesses have a website. It’s highly recommended for the remaining 29% get themselves an online presence in the form of a website, or they’ll find themselves deep in a loss. With that said, it’s also essential to make this…

Articles

How Gamification Can Help Improve Your Marketing?

Shawn Mack Nov 21, 2022

Gamification triggers the reward system in your brain. It initiates and develops feelings of positivity and pleasure. This is exactly why it is becoming a popular element of present-day marketing strategies. It engages your audiences and…

Articles

10 Ways to Maximize Your Sales Team’s Performance

Shawn Mack Oct 27, 2022

Even if you have a super solid product, you won’t make any stable revenue if you lack a solid sales team. The sales team is literally your business’s heart. These skilled sales individuals: Identify and approach target customers…

Articles

8 Benefits Of Using Digital Checklists For Your Business

Shawn Mack Sep 16, 2022

Digital checklists are the first step any business takes towards automation in the 21st century. For physical businesses, it’s the first step in the virtual world. And for remote or online businesses, it is the heart of their systems. In…

Articles

How to Design Product Pages that Increase Online Sales?

Shawn Mack Aug 15, 2022

Your product page design could bring you a conversion of about 7.91 percent. But It could bring you such a promising conversion only if you’re a part of the fortunate 18% of eCommerce stores that have their UX game in place.…

Articles

8 Strategies For Leveraging AI In Your Customer Experience

Shawn Mack Aug 1, 2022

Customer experience is the heart of your business. If it fails, all else fails too. And yes, that stands true even if you have the best product or service in the market. Perhaps, this is why AI is becoming a crucial component of every…

Articles

10 Tips for Mastering Time Management at Work

Shawn Mack May 20, 2022

54 percent of professionals think that 30% of their workday goes unproductive. And that’s only because they make poor decisions when it comes to allocating their time. Time management is the key to success irrespective of your field. The…

Articles

Website Usability Testing: Guide with Expert Tips

Shawn Mack Mar 25, 2022

Great website usability can double your conversion rate, establish a strong online presence, and stabilize a steady revenue. You can do more with less. That’s because you no longer spend on coming up with bulks of unique ideas to stand…

Articles

10 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns

Shawn Mack Feb 28, 2022

Email marketing looks easy. But it isn’t. If you’re a seasoned email marketer, we know you’re nodding your head as you read this. And if you’re only exploring the field, we bet there’s a big question mark on your head. We know you’re…

Articles

10 Effective Lead Generation Strategies for Coaches and Consultants

Shawn Mack Oct 28, 2021

First off, let’s get one thing clear. This informational post on generating leads is for you if you are a coach already. If not, you’ve to go back and learn how to coach and what to coach first. Get your basics clear, and we’ll catch up.…

Articles

10 Strategies for Quickly Expanding Your Business

Shawn Mack Sep 29, 2021

Unlike 9-5 secured jobs, building a business is a rollercoaster ride. There will be both highs and lows. There will be times when you feel like this is your cup of tea, and there will be times, you’ll think entrepreneurship is so out of…

Articles

10 LinkedIn Sales Tips To Make It A More Powerful Sales Prospecting Tool

Shawn Mack Aug 30, 2021

Currently, LinkedIn has about 660 million accounts of registered users. 303-million accounts from these are active and operate monthly. About 90 million individuals from these are influencers of sorts, while 63 million are in…

Articles

The Ultimate Small Business Work from Home Guide

Shawn Mack May 30, 2021

Handling small businesses from home can be a difficult challenge. Daily life distractions, coupled with miscommunications between team members, make the entire process hectic. There are a lot of things buzzing around that can make a small…

Articles

7 Types of Branding Strategies and How to Select One (+ Examples)

Shawn Mack Nov 11, 2020

Over the years, the business industry has experienced significant growth. Today, an uncountable range of businesses dominates the industry. It accounts for a 55-percent contribution to the global GDP in developed countries. Hence, when…