iBrandStudio - Resources in Designing Your Brand Identity

7 (Surprising) Benefits of a Social Media Marketing

Deal with Social Media Crisis
Posted September 29th, 2014 in Articles by Eko S

Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake. Continue Reading »

How A Logo Designer Should Grow his Brand Identity

Brand Identity Strategies for Logo Designer
Posted August 19th, 2014 in Articles by Eko S

The logo designers know that the term “the second impression” is totally outdated these days. People have (for any kind of problem) so many solutions at hand that any small inconvenient determines them to search for other options. Of course, the main “responsible” for this situation is the Internet. This circumstance is quite advantageous for the average Internet user, but it’s not the same for the service providers. In conclusion, nowadays, the expressions “second impression” and “second chance” shouldn’t be in the vocabulary of anyone involved in the online industry. Continue Reading »

Top 10 Universities Do Well Marketing on Facebook (Plus The Lessons)

Top Universities Facebook Marketing Strategies
Posted August 17th, 2014 in Articles by Eko S

Do you already have a marketing brand strategy on Facebook? Various kinds of brand that is currently conducting a campaign on Facebook have a wide range strategy to reach his target market. All of this because the competitive world needs every brand to show his quality with easy way by utilizes social media.
Especially for the university brand the biggest problem is what everyone else thinks about their institution: Is it quality enough to get appropriate science for the future?

“Schools have realized that this is a very competitive market. If you want more students and get more money, you need to give more point of difference”; said Hayes Roth, VP worldwide marketing at Landor Associates. Continue Reading »

4 Tips for Creative Brand Name from Top Brands

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Posted June 10th, 2014 in Articles by Eko S

Today, the internet can’t be separated in life. Of course, with more dependence on the Internet makes people change reading habits. As said by InsideTechnology360.c0m, will explain to you that people now more like reading less than ever in the internet.

Change in reading habits makes the internet marketers do creative ways to entice consumers. This is include when making the brand name, how one word can make the consumers become interested and remember the brand on the Internet. Continue Reading »

Case Study: 5 Top Brands Started Solely from Anger Reactions – Part II

Top Brands Marketing Tips
Posted June 7th, 2014 in Articles by Eko S

Anger can have an impact in marketing, of course is not good for a company, but did you know there is creativity behind anger. At first glance of course when you are dealing with angry customers, employees or business partners, you only can see negative effects. But, did you know that? Angry feeling in marketing can change behavior ranging from ordinary until drastically. Continue Reading »

Brand Logos: The True Representatives Of The Company

Branding Strategies
Posted May 23rd, 2014 in Articles by Eko S

Whenever we go to a shop or any store we always choose the product which is suitable for us most of the times. How do we know that this is the only product which we have to purchase? Well, the answer is quite simple. It is because of its label and brand. We might not consider it in our daily life but the fact is a brand is an important aspect of a company.

Yes! This is true. A brand of the company relates to its success and identification. These could be done in various ways. One of the basic methods is to design the specific trademark, logo or symbol which resembles the company. If you take a look around, you would find that the every product carries a specific symbol of its company. Continue Reading »

Case Study: 5 Top Brands Started Solely from Anger Reactions

Branding Strategies
Posted May 20th, 2014 in Articles by Eko S

Many of marketers have to face an angry customer or employee by mistake as part of company roles, and of course it is not easy to do. Anger costumers can affect not to good for the brand image of the company and of course will reduce earnings.

In the face of an angry costumer is certainly required a special strategy for alleviate the emotions of costumers. Anger costumers should be handled properly, because the impact anger customer can be very unpredictable. Did you know that? Continue Reading »

5 Facebook Strategies to Customers Remember Your Brand Name While Have Hard Pronounce Names

Facebook Brand Strategies
Posted May 3rd, 2014 in Articles by Eko S

Brand name is a symbol, sign, words or designs that have a purpose as the identification of a product or service that is owned by the seller. Without the brand name of course, costumers will get difficulty to purchase the item again. That’s why the selection of brand name is very important to consider very well, because with the hard pronounce name, will made it difficult to remember for costumer when read it at once. Continue Reading »

Case Study: How the Top 7 Hotels use Twitter to Build Their Brand

Hotel Brands Twitter Tips
Posted April 18th, 2014 in Articles by Eko S

Today eCommerce business is a must, having an eCommerce website can be a great competitive advantage for business. With eCommerce, can make the marketer enable get wider customer and helps customers get better customer services.

Especially for the hotels owner, they should consider conducting eCommerce with social media for business development. This is because the basic functions of eCommerce in social media will make easier for visitors who want to visit get hotel reviews. As you can see in the infographic below (originally published by Olery.com): as much as 81% of travelers find reviews for hotels is important. Continue Reading »

How The Top Food & Baverage Brands Sell on Facebook – 5 Tips to Follow

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Posted April 8th, 2014 in Articles by Eko S

Obviously you are very familiar with eCommerce store on Facebook right? Today eCommerce store is a must for every brands to develop its business. It would be interesting if you could develop your eCommerce store to be able to better communicate with your customers. One of a good medium and proved to be effective for developing eCommerce business is Facebook, as the facts revealed from the following infographic (published by TheOnlineSeller.com), Facebook as much as 5.9% and average people online orders per referral source in Facebook as much as $40. Continue Reading »

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