Social media is increasingly favored by everyone, especially Facebook and Twitter. Almost every activity, what they feel or what they want will they publish on social media, not least there is a reason why they chose a brand in social media to follow. As a brand in social media actors we should understand some of the underlying reasons why the fans want to follow a brand. As said by Mr. Tony Fannin: “The common accepted mantra of the social media and digital platforms is “open”. Your ecosystem should be open and free to all. This is an effective strategy when your goal is to get mass numbers of users”. (Source!)

You as an actors have to open up a brand for every type of costumer who follow your brand, with a variety of underlying reasons for people to follow a brand you have to understand what they want and what they are looking for. The following are the underlying reasons costumers follow a brand on social media: Continue Reading »

Promotional clothing isn’t always a t shirt bearing the name and logo of a fast food restaurant or a popular computer animation. It can be, but it can equally be any one of a number of other things – from the uniforms we see on store attendants, which promote by helping us to find them when we need them, to an old school tie. Continue Reading »

“Brands are built, not instantly created. It takes a commitment to a single, simple idea and staying focused in communicating this idea throughout the whole brand experience from the marketing to the store to the online experiences”. As said Mr. Tony Fannin as President of Bebranded.wordpress.com.

Most people believe it’s important to build a brand, but many don’t know how to start accomplishing this goal. I see a lot of marketers in social media to market their products as good listening and consumer engagement tool. However, social media alone not provide adequate facilities in helping marketers to do brand building.

But not all marketers are failing to carry out brand building in social media, with lessons learned applied to the marketer, is expected to brand building with the facilities offered by social media can be utilized to the fullest. Based on star count Mashable Social Brand Chart the Top 10 Brand Global.

Here are the lessons from 5 Top Brands to do best brand building in social media: Continue Reading »

Storytelling is not just composing a story, its a process of meaning-making. If you integrate stories into your business’ website for sure they will strengthen your positions in front of customers. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner. Stories provide some sort of a record of your business evolution, and in return your clients can use it to assess the quality of your services/products and business in general. Continue Reading »

Branding is one of the most crucial pieces to building a solid foundation when starting a company or redesigning a company. Having solid branding will separate you from your competitors, allowing your product to stick out. Continue Reading »

Many people assume that brands are only associated with big businesses and corporations, but in today’s ever changing society, the importance of a personal brand identity should not be underestimated. A personal brand helps to identify who you are, what you are about, and what you represent. Your personal brand is you, and how you would like the world to see you. Most people have unconsciously developed a personal brand identity, but those that take the conscious decision to further craft and refine it will find it rewarding, especially when it comes to career development. Continue Reading »

Coca-Cola has been present among us since we are born even when our parents were still in the womb, how can Coca-Cola be a strong brand and top brand today? As said Mr. Tony Fannin as president in bebranded.wordpress.com: “Here is a formula to consider when thinking about Gaining loyal customers: Communication + Relationship = Brand”. To become a strong brand, Coca-Cola is also using this method. Namely to establish communication and good relationships with their customers, so the Coca-Cola brand to be eternal and not worn until now.

In addition, to become a very well known brand and last a long time, it turns out Coca-Cola has a uniqueness, what is it? Here, I’ll share with you the 5 of Coca-Cola uniqueness that makes you more like it: Continue Reading »

Call it a Rolex, Girard Perregaux, Patek Philippe or Cartier, do you know that watch brands?
Of the four brands that I mentioned above is the most expensive watch brands in the world, there is even a mention of these watches can cost more expensive than a Ferrari car, amazing isn’t? How they are selling? Must all have the same function, namely as markers of time. But what make the brand could become the most expensive brands in the world at?

Here is the 5 lessons that we can take from the most expensive watch brands: Continue Reading »

Promotional gifts are a great medium for engaging with your clients on an intimate level. USB drives, pens, cups, tote bags, and other inexpensive treasures are valued by the community and can serve practical purposes as well as well as aesthetic ones. But with so many companies catching onto this trend, it’s now necessary more than ever to produce a promotional item that is both unique to your brand and eye-catching to your audience. Continue Reading »

Successfully branded people and companies are the ones who are able to tie all of their brand’s elements together in a likable and confident package. These brands are well known, trusted, and “citizens” of their respective communities. How does your company become a brand? Let’s look at how to do it right, and what it takes to build a digital brand in 2013. Continue Reading »