Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake. Continue Reading »
The logo designers know that the term “the second impression” is totally outdated these days. People have (for any kind of problem) so many solutions at hand that any small inconvenient determines them to search for other options. Of course, the main “responsible” for this situation is the Internet. This circumstance is quite advantageous for the average Internet user, but it’s not the same for the service providers. In conclusion, nowadays, the expressions “second impression” and “second chance” shouldn’t be in the vocabulary of anyone involved in the online industry. Continue Reading »
Do you already have a marketing brand strategy on Facebook? Various kinds of brand that is currently conducting a campaign on Facebook have a wide range strategy to reach his target market. All of this because the competitive world needs every brand to show his quality with easy way by utilizes social media.
Especially for the university brand the biggest problem is what everyone else thinks about their institution: Is it quality enough to get appropriate science for the future?
“Schools have realized that this is a very competitive market. If you want more students and get more money, you need to give more point of difference”; said Hayes Roth, VP worldwide marketing at Landor Associates. Continue Reading »
Today, the internet can’t be separated in life. Of course, with more dependence on the Internet makes people change reading habits. As said by InsideTechnology360.c0m, will explain to you that people now more like reading less than ever in the internet.
Change in reading habits makes the internet marketers do creative ways to entice consumers. This is include when making the brand name, how one word can make the consumers become interested and remember the brand on the Internet. Continue Reading »
Anger can have an impact in marketing, of course is not good for a company, but did you know there is creativity behind anger. At first glance of course when you are dealing with angry customers, employees or business partners, you only can see negative effects. But, did you know that? Angry feeling in marketing can change behavior ranging from ordinary until drastically. Continue Reading »
Whenever we go to a shop or any store we always choose the product which is suitable for us most of the times. How do we know that this is the only product which we have to purchase? Well, the answer is quite simple. It is because of its label and brand. We might not consider it in our daily life but the fact is a brand is an important aspect of a company.
Yes! This is true. A brand of the company relates to its success and identification. These could be done in various ways. One of the basic methods is to design the specific trademark, logo or symbol which resembles the company. If you take a look around, you would find that the every product carries a specific symbol of its company. Continue Reading »
Many of marketers have to face an angry customer or employee by mistake as part of company roles, and of course it is not easy to do. Anger costumers can affect not to good for the brand image of the company and of course will reduce earnings.
In the face of an angry costumer is certainly required a special strategy for alleviate the emotions of costumers. Anger costumers should be handled properly, because the impact anger customer can be very unpredictable. Did you know that? Continue Reading »
Brand name is a symbol, sign, words or designs that have a purpose as the identification of a product or service that is owned by the seller. Without the brand name of course, costumers will get difficulty to purchase the item again. That’s why the selection of brand name is very important to consider very well, because with the hard pronounce name, will made it difficult to remember for costumer when read it at once. Continue Reading »
Today eCommerce business is a must, having an eCommerce website can be a great competitive advantage for business. With eCommerce, can make the marketer enable get wider customer and helps customers get better customer services.
Especially for the hotels owner, they should consider conducting eCommerce with social media for business development. This is because the basic functions of eCommerce in social media will make easier for visitors who want to visit get hotel reviews. As you can see in the infographic below (originally published by Olery.com): as much as 81% of travelers find reviews for hotels is important. Continue Reading »
Obviously you are very familiar with eCommerce store on Facebook right? Today eCommerce store is a must for every brands to develop its business. It would be interesting if you could develop your eCommerce store to be able to better communicate with your customers. One of a good medium and proved to be effective for developing eCommerce business is Facebook, as the facts revealed from the following infographic (published by TheOnlineSeller.com), Facebook as much as 5.9% and average people online orders per referral source in Facebook as much as $40. Continue Reading »
The New Year certainly has significance meaning for marketers to renewing its marketing strategy. Especially for B2B marketers who studied marketing to reach its target market. “As fact from Brightcove, the online video platform, in partnership with the Content Marketing Institute and Marketing Profs, surveyed more than 1,200 B2B marketers in the US. It found content marketing is becoming more and more important to marketers, with 93% of respondents using it and 73% producing more content than last year. The results also revealed that on average, 13 different tactics, including blogs, social media, newsletters and video, are used to get a brand’s message to customers”. Results of the survey you can see in the infographic below Continue Reading »
What do you think about Mc Donalds company? Is it a good or bad company? Along with the news that you often hear, of course Mc Donalds has some pretty serious crisis afflict the company, start of the crisis surrounding community and the economic crisis that happen in the country. Previously I have written the Part I of Mc Donald’s Strategies to Face of Crisis, and today I’ll continue to share the other Mc Donald’s strategies to face of crisis that tested the strength of the company to maintain its brand image in front of their consumers.
Here are 5 lessons that you can learn from Mc Donalds when faced with the crisis that hit their brand image: Continue Reading »
Today, brand is very important and valuable of your business, as said by forbes in Why Brand is Important: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles”.
Brand now more powerful than product that company produced. Creating a brand that becomes valuable is not an easy thing to do, it takes hard work and experienced. Continue Reading »
Have you ever come across advertisement initially unremarkable suddenly become very famous? This is what we call the viral marketing strategy. Being the most sharable ads are the dream of all brands which their campaigns can makes almost everyone who saw it become infected. And the one way to do that is by using viral marketing, but how to do viral marketing? How a brand doing viral marketing to their campaign?
In this article, I decided to share with you the 5 strategies when doing viral marketing campaigns based on case study from top brands, here they are: Continue Reading »
Do you know what the relationship between TV and Twitter? As you already know everyone is so dependent on social media, every time they can update on social media. Even while watching TV, viewers will see two screens, the TV screen and the smartphone, especially during commercial breaks; TV audiences will increasingly focusing on the 2nd screen. That’s why, with the merger between TV ads and social media will generate higher engagement and greater return on total ad spend. Continue Reading »
Have you ever wondered is that campaign you has been doing is correct? Or, more importantly, whether during your campaign have been successful? Promotion is necessary, because with promotion can determine the success of your marketing strategy. Did you know that promotion is very appreciated and awaited by consumers, according to the infographic below: 21% of consumers and 24% of UK consumers african-american have promotional calendar (Source: ASICentral.com), and Continue Reading »
When Mid-November strikes, the X Factor advert breaks becomes a war zone, with the big supermarkets and department stores reminding us that Christmas is just x weeks away and it’s time to start spending. The release of the Christmas ads kickstarts the shopping season of ringing sleigh bells and ringing tills, and all sorts of approaches are taken to get the crowds in. But who took the turkey crown this year and who was stuck with the brussel sprouts? Here’s our countdown of the biggest campaigns of the season. Continue Reading »
Deals and discounts will never lose their charisma and it is the reason why most businesses are adapting to these wonder tools. If offering occasional discounts and deals can improve your business to some extent, why not set up a deal site to make the profits more resounding? Not a bad question to ask for. If you feel setting up a deal site is the right choice, then the following ideas might help you accomplish that. Continue Reading »
We have learned many campaigns that use green marketing campaign, but few people thinks green marketing campaign is not effective. As I have discussed in my previous article: 7 Advantages When Use Green Marketing on Your Business; that will give you the inspiration that green marketing can be very lucrative campaign for your brand.
It takes a few steps that can be fairly simple to make your green marketing targeted and beneficial to consumers. Here are 13 tips that will help you to make the right green marketing campaign: Continue Reading »
At this time not a few companies that have switched to choose green marketing campaign to promote they products, but not all companies are quite serious in the campaign, the seriousness of doing green marketing campaign can be judged from the campaign conducted continuously and sustainably. In this case, my value of Starbucks is quite serious in implementing green marketing campaign, not just trying to lure consumers alone but he really did to save the planet. Various strategies have been carried out by Starbucks in making green marketing campaign become interesting, that’s why I interesting to discuss Starbucks in this article. Continue Reading »