Obviously you are very familiar with eCommerce store on Facebook right? Today eCommerce store is a must for every brands to develop its business. It would be interesting if you could develop your eCommerce store to be able to better communicate with your customers. One of a good medium and proved to be effective for developing eCommerce business is Facebook, as the facts revealed from the following infographic (published by TheOnlineSeller.com), Facebook as much as 5.9% and average people online orders per referral source in Facebook as much as $40. Continue Reading »
The New Year certainly has significance meaning for marketers to renewing its marketing strategy. Especially for B2B marketers who studied marketing to reach its target market. “As fact from Brightcove, the online video platform, in partnership with the Content Marketing Institute and Marketing Profs, surveyed more than 1,200 B2B marketers in the US. It found content marketing is becoming more and more important to marketers, with 93% of respondents using it and 73% producing more content than last year. The results also revealed that on average, 13 different tactics, including blogs, social media, newsletters and video, are used to get a brand’s message to customers”. Results of the survey you can see in the infographic below Continue Reading »
What do you think about Mc Donalds company? Is it a good or bad company? Along with the news that you often hear, of course Mc Donalds has some pretty serious crisis afflict the company, start of the crisis surrounding community and the economic crisis that happen in the country. Previously I have written the Part I of Mc Donald’s Strategies to Face of Crisis, and today I’ll continue to share the other Mc Donald’s strategies to face of crisis that tested the strength of the company to maintain its brand image in front of their consumers.
Here are 5 lessons that you can learn from Mc Donalds when faced with the crisis that hit their brand image: Continue Reading »
Today, brand is very important and valuable of your business, as said by forbes in Why Brand is Important: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles”.
Brand now more powerful than product that company produced. Creating a brand that becomes valuable is not an easy thing to do, it takes hard work and experienced. Continue Reading »
Have you ever come across advertisement initially unremarkable suddenly become very famous? This is what we call the viral marketing strategy. Being the most sharable ads are the dream of all brands which their campaigns can makes almost everyone who saw it become infected. And the one way to do that is by using viral marketing, but how to do viral marketing? How a brand doing viral marketing to their campaign?
In this article, I decided to share with you the 5 strategies when doing viral marketing campaigns based on case study from top brands, here they are: Continue Reading »
Do you know what the relationship between TV and Twitter? As you already know everyone is so dependent on social media, every time they can update on social media. Even while watching TV, viewers will see two screens, the TV screen and the smartphone, especially during commercial breaks; TV audiences will increasingly focusing on the 2nd screen. That’s why, with the merger between TV ads and social media will generate higher engagement and greater return on total ad spend. Continue Reading »
Have you ever wondered is that campaign you has been doing is correct? Or, more importantly, whether during your campaign have been successful? Promotion is necessary, because with promotion can determine the success of your marketing strategy. Did you know that promotion is very appreciated and awaited by consumers, according to the infographic below: 21% of consumers and 24% of UK consumers african-american have promotional calendar (Source: ASICentral.com), and Continue Reading »
When Mid-November strikes, the X Factor advert breaks becomes a war zone, with the big supermarkets and department stores reminding us that Christmas is just x weeks away and it’s time to start spending. The release of the Christmas ads kickstarts the shopping season of ringing sleigh bells and ringing tills, and all sorts of approaches are taken to get the crowds in. But who took the turkey crown this year and who was stuck with the brussel sprouts? Here’s our countdown of the biggest campaigns of the season. Continue Reading »
Deals and discounts will never lose their charisma and it is the reason why most businesses are adapting to these wonder tools. If offering occasional discounts and deals can improve your business to some extent, why not set up a deal site to make the profits more resounding? Not a bad question to ask for. If you feel setting up a deal site is the right choice, then the following ideas might help you accomplish that. Continue Reading »
We have learned many campaigns that use green marketing campaign, but few people thinks green marketing campaign is not effective. As I have discussed in my previous article: 7 Advantages When Use Green Marketing on Your Business; that will give you the inspiration that green marketing can be very lucrative campaign for your brand.
It takes a few steps that can be fairly simple to make your green marketing targeted and beneficial to consumers. Here are 13 tips that will help you to make the right green marketing campaign: Continue Reading »