When Mid-November strikes, the X Factor advert breaks becomes a war zone, with the big supermarkets and department stores reminding us that Christmas is just x weeks away and it’s time to start spending. The release of the Christmas ads kickstarts the shopping season of ringing sleigh bells and ringing tills, and all sorts of approaches are taken to get the crowds in. But who took the turkey crown this year and who was stuck with the brussel sprouts? Here’s our countdown of the biggest campaigns of the season. Continue Reading »
Deals and discounts will never lose their charisma and it is the reason why most businesses are adapting to these wonder tools. If offering occasional discounts and deals can improve your business to some extent, why not set up a deal site to make the profits more resounding? Not a bad question to ask for. If you feel setting up a deal site is the right choice, then the following ideas might help you accomplish that. Continue Reading »
We have learned many campaigns that use green marketing campaign, but few people thinks green marketing campaign is not effective. As I have discussed in my previous article: 7 Advantages When Use Green Marketing on Your Business; that will give you the inspiration that green marketing can be very lucrative campaign for your brand.
It takes a few steps that can be fairly simple to make your green marketing targeted and beneficial to consumers. Here are 13 tips that will help you to make the right green marketing campaign: Continue Reading »
At this time not a few companies that have switched to choose green marketing campaign to promote they products, but not all companies are quite serious in the campaign, the seriousness of doing green marketing campaign can be judged from the campaign conducted continuously and sustainably. In this case, my value of Starbucks is quite serious in implementing green marketing campaign, not just trying to lure consumers alone but he really did to save the planet. Various strategies have been carried out by Starbucks in making green marketing campaign become interesting, that’s why I interesting to discuss Starbucks in this article. Continue Reading »
Business is all about establishing a brand through its products or services. Branding is one of the most important elements of a business whether it’s a large or small business. Although, building and managing a brand can play a large part, if you are looking forward to fortify and manage the awareness of your business, then a strong brand is required. It is therefore essential to avail the services of brand designers in order to convey the perfect message across into the market. And it becomes all the more important if you have your competitor’s business garner more attention than yours. Continue Reading »
The webmasters are struggling a lot in attracting more customers to their sites and lead their website as more SEO friendly, so that the search engines can pick up their website first. Increasing more traffic to your business site and getting more customers from that is the key point for a successful online business. The brand authority matters the most here. With a better brand authority, you can lead yourself in search engine optimization and in addition to that, you can include addition streams of traffic to your website. If your brand authority is not up to the mark, then the following suggestions can help you in uplifting it. It may be tough to follow them, but it is sure that they will be worth it. Continue Reading »
Recently, we have published an interesting article about how to attract more and more clients and it was highly appreciated by our readers. Nowadays, when the economical climate isn’t very positive, any gained client is vital. The design agencies and the freelancers started more aggresive campaigns to attract new clients and some of them tried even some unconventional or not quite appreciated solutions.
A job board is a website where the clients post a brief description of their projects and the designers or other specialists are bidding their offers. In the end, the client selects the winner that is now obligated to finish the project, obviosuly being paid for. Well, theoretically, it’s OK and anyone believes that these websites are in fact gold mines. The reality is crude and reveals other hidden and unimaginated aspects: the clients aren’t everytime serious, the competitors are selling their services for very low prices and sometimes they try to cheat. The main problem of such websites is the corectitudeness and the seriosity of both clients and competitors. Anyway, I personally met some very good clients, therefore there is a chance to attract ones…mostly nowadays, when everyone is triying to optimize the spendings. Continue Reading »
When company decided to enter a new market of course expect getting the right investment and can provide benefits that can help the company to stay afloat. But the campaign could mistakenly, this can make the brand gets doom for survival, that’s what I call a marketing campaign disaster.
Several famous companies despite already become expert in marketing their products still make mistakes, that become a marketing disaster for its brand, as I have expressed in my previous article – 3 Branding Lessons from The Greatest Marketing Disasters. Here are the next 3 lessons that you can learn from famous brand marketing disasters: Continue Reading »
Go international is a dream of every brands, can grow the business to be better known by consumers outside the area is the toughest challenge, the differences that must first be learned is the key to the success of your brand. It takes a mature marketing to remain acceptable with the foreign community. Because if you make the mistake of using bad or in genius marketing plan this can be bad for your business continuity. Could be a loss you will get even the most extreme could happen is a boycott for your brand.
Here are the lessons that in genius marketing plans who gives a variety of real examples of marketing problems from big brands: Continue Reading »
In-store designing is a tough process really. Advertising about in-stores is an interesting task, but designing the same is certainly difficult. You may face different kinds of problems while designing in-store, but you should be able to tackle all the issues. You can do that by learning all the lessons, tips and tricks to help you in dealing with the issues and this article will support you on that. This article is going to deal about some important things that successful designers have dealt with until now during the in-store advertising process. These are all real experience of successful designers and so, they will certainly teach you some effective lessons about how to deal the challenges in your in-store advertising process. Experience is a great teacher. From your experience combined with the experiences of others, you can reach greater heights and be successful on your business space. Continue Reading »