iBrandStudio - Resources in Designing Your Brand Identity

4 Tips for Creative Brand Name from Top Brands

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Posted June 10th, 2014 in Articles by Eko S

Today, the internet can’t be separated in life. Of course, with more dependence on the Internet makes people change reading habits. As said by InsideTechnology360.c0m, will explain to you that people now more like reading less than ever in the internet.

Change in reading habits makes the internet marketers do creative ways to entice consumers. This is include when making the brand name, how one word can make the consumers become interested and remember the brand on the Internet. Continue Reading »

Case Study: 5 Top Brands Started Solely from Anger Reactions – Part II

Top Brands Marketing Tips
Posted June 7th, 2014 in Articles by Eko S

Anger can have an impact in marketing, of course is not good for a company, but did you know there is creativity behind anger. At first glance of course when you are dealing with angry customers, employees or business partners, you only can see negative effects. But, did you know that? Angry feeling in marketing can change behavior ranging from ordinary until drastically. Continue Reading »

Brand Logos: The True Representatives Of The Company

Branding Strategies
Posted May 23rd, 2014 in Articles by Eko S

Whenever we go to a shop or any store we always choose the product which is suitable for us most of the times. How do we know that this is the only product which we have to purchase? Well, the answer is quite simple. It is because of its label and brand. We might not consider it in our daily life but the fact is a brand is an important aspect of a company.

Yes! This is true. A brand of the company relates to its success and identification. These could be done in various ways. One of the basic methods is to design the specific trademark, logo or symbol which resembles the company. If you take a look around, you would find that the every product carries a specific symbol of its company. Continue Reading »

Case Study: 5 Top Brands Started Solely from Anger Reactions

Branding Strategies
Posted May 20th, 2014 in Articles by Eko S

Many of marketers have to face an angry customer or employee by mistake as part of company roles, and of course it is not easy to do. Anger costumers can affect not to good for the brand image of the company and of course will reduce earnings.

In the face of an angry costumer is certainly required a special strategy for alleviate the emotions of costumers. Anger costumers should be handled properly, because the impact anger customer can be very unpredictable. Did you know that? Continue Reading »

5 Facebook Strategies to Customers Remember Your Brand Name While Have Hard Pronounce Names

Facebook Brand Strategies
Posted May 3rd, 2014 in Articles by Eko S

Brand name is a symbol, sign, words or designs that have a purpose as the identification of a product or service that is owned by the seller. Without the brand name of course, costumers will get difficulty to purchase the item again. That’s why the selection of brand name is very important to consider very well, because with the hard pronounce name, will made it difficult to remember for costumer when read it at once. Continue Reading »

Case Study: How the Top 7 Hotels use Twitter to Build Their Brand

Hotel Brands Twitter Tips
Posted April 18th, 2014 in Articles by Eko S

Today eCommerce business is a must, having an eCommerce website can be a great competitive advantage for business. With eCommerce, can make the marketer enable get wider customer and helps customers get better customer services.

Especially for the hotels owner, they should consider conducting eCommerce with social media for business development. This is because the basic functions of eCommerce in social media will make easier for visitors who want to visit get hotel reviews. As you can see in the infographic below (originally published by Olery.com): as much as 81% of travelers find reviews for hotels is important. Continue Reading »

How The Top Food & Baverage Brands Sell on Facebook – 5 Tips to Follow

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Posted April 8th, 2014 in Articles by Eko S

Obviously you are very familiar with eCommerce store on Facebook right? Today eCommerce store is a must for every brands to develop its business. It would be interesting if you could develop your eCommerce store to be able to better communicate with your customers. One of a good medium and proved to be effective for developing eCommerce business is Facebook, as the facts revealed from the following infographic (published by TheOnlineSeller.com), Facebook as much as 5.9% and average people online orders per referral source in Facebook as much as $40. Continue Reading »

5 Dell Tactics to Follow The 2014 B2B Marketing Trends

Dell Marketing Strategies
Posted April 4th, 2014 in Articles by Eko S

The New Year certainly has significance meaning for marketers to renewing its marketing strategy. Especially for B2B marketers who studied marketing to reach its target market. “As fact from Brightcove, the online video platform, in partnership with the Content Marketing Institute and Marketing Profs, surveyed more than 1,200 B2B marketers in the US. It found content marketing is becoming more and more important to marketers, with 93% of respondents using it and 73% producing more content than last year. The results also revealed that on average, 13 different tactics, including blogs, social media, newsletters and video, are used to get a brand’s message to customers”. Results of the survey you can see in the infographic below Continue Reading »

Branding Lessons: Mc Donald’s Strategies to Recover from Crisis Situations (Part II)

Branding Strategies
Posted March 29th, 2014 in Articles by Eko S

What do you think about Mc Donalds company? Is it a good or bad company? Along with the news that you often hear, of course Mc Donalds has some pretty serious crisis afflict the company, start of the crisis surrounding community and the economic crisis that happen in the country. Previously I have written the Part I of Mc Donald’s Strategies to Face of Crisis, and today I’ll continue to share the other Mc Donald’s strategies to face of crisis that tested the strength of the company to maintain its brand image in front of their consumers.

Here are 5 lessons that you can learn from Mc Donalds when faced with the crisis that hit their brand image: Continue Reading »

Six Simple Tips To Do Brand Building from Top Brands

Brand Building Strategies
Posted February 26th, 2014 in Articles by Eko S

Today, brand is very important and valuable of your business, as said by forbes in Why Brand is Important: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles”.

Brand now more powerful than product that company produced. Creating a brand that becomes valuable is not an easy thing to do, it takes hard work and experienced. Continue Reading »

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